architecture

Torre Telefónica, Santaigo

The mobile phone. One of the most pivotal technological advances of the 20th century. Mobile phones and telecommunications have affected almost every single aspect of human life. If you had a major telecommunications company, how would you show the world your company’s technological superiority? If your answer is to build your country’s tallest ever tower in the shape of the latest cell phone model, you need to get to Torre Telefónica, Santaigo Chile. Here you will see first hand why you should never use your phone to inspire architecture.

Purpose and Construction

After entering the Chilean market in the late 1980s, Spanish multinational Telefónica needed to create a national headquarters. Designed by Mario Paredes & Arquitectos Asociados, Torre Telefónica was constructed in 1992 at a cost of $75 million (USD). The pride of the nation, the 143-meter skyscraper was the tallest building in all of Chile. It symbolised the modernity of Santiago, and boosted Telefónica Chile in the local market. Now using the brand name Movistar, the company today has the largest mobile network in Chile.

Style

Modern cell phones of the early 1990s insipred Torre Telefónica’s design. These were amongst the first phones to be able to fit in your pocket, assuming you had huge pockets. The façade has two main sections of diagonal squares; the largest section representing the keypad; and the top section, slightly protruding out is the earpiece. It even has an aerial! Sticking out of the top on one side is a nostalgic reminder of the old analogue phone networks of the era.

Of all pieces of modern technology, mobile phones are probably the fastest evolving. Within a few years of opening, the phones it was based on would be considered “bricks”. As a result, it is not nostalgic, it misses the mark. It’s a phone at transitional point of evolution, early mass production, before any cutting-edge designs were developed. So when you first see it, you’d simply think it’s a boring ugly office building, and you won’t be wrong.

Torre Telefónica

Popular gathering spot, Plaza Baquedano flanks the the tower. The lower levels are accessible to the public. On these levels there are conference halls a café and a telecommunications museum.

As hideous as this building is, it highlights the pace of technology. It’s a reminder not to create permanent structures based on fleeting fashions. Like an architectural middle finger in a city surrounded by the majestic Andes. This building tells the story of when Santiago tried to show off it’s modernisation, but created a monstrosity instead.

 

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